Maximise exploitation of the potential for tourism development in Thanh Hoa

Thanh Hoa is one of the provinces with many historical monuments, places of intensification as a World Heritage such as Ho Dynasty Citadel, the area of special historic Lam Kinh, and during the celebration of 2015 National Tourism Year theme “Connect the world Heritage site,” Mrs Trieu temple is also recognized as a special national monument of history and architecture.

This is part of Thanh Hoa conducive to promoting the development of “smokeless industry” in the near future.

Rising of tourism

Some years ago, Thanh Hoa tourism exist many inadequacies and limitations of service quality, qualified human resources, the investment … Victims “tight guillotine” price squeeze, squeeze guests, antisocial intelligent, unfriendly in a small section of people do travel.

Recently, however, the tourism sector in Thanh Hoa had significant incentive changes. Sam Son Beach, several years ago victims “tight guillotine” prices seem to have become common place, but the past year, party committees, governments Sam Son town has made efforts, determination and mobilization the latest local political system to enhance tourism quality with effective solutions.

Including the propagation and punishment of acts “tight guillotine” prices, that force her guests unsettled, prohibiting begging, beggars, hawkers on the beach … with a fine of up to row tens of million / season.

Along with that, the town government has opened training courses and training to enhance skills and qualifications to serve tourists in the direction of civilized people, friendly. Business investment attraction construct infrastructure facilities to be implemented effectively; security work is focused … has brought satisfaction, friendly and safe for visitors all directions when the cold shower and rest here.

With those results, Invincible was dressed Vietnam National Administration of Tourism rated as “bright spot” in the renovation of tourist development.

Not only in Invincible, the years, many localities in Thanh Hoa province has also focused on building the destination to serve tourists. In including the emerging destinations like Hao Ma waterfalls, Nang Cat pristine villages, resort Xuan Lien, Pu Luong travel …

In array relics, Thanh Hoa has invested in the renovation, restoration than 200 monuments, with a total budget of over 400 billion; including major monuments such as the World Cultural Heritage List Ho Dynasty Citadel located in Vinh Loc, the area of special national Kinh Lam Tho Xuan district, Ham Rong tourism area in Thanh Hoa city, Cam Luong stream fish destination in Cam Thuy district, cultural Tourism Zone eco-Code in Sam Son town …

Business investment remains embellished Thanh Hoa is gradually helping to promote cultural values, tourism operators. Thereby contributing to a diverse picture, vivid and attractive for tourism Thanh Hoa.

With these efforts, in recent years, tourism Thanh Hoa has achieved leapfrog development. The number of existing accommodation establishments with 14,000 rooms and 672 establishments. Thanh Hoa has 75 hotels with 4,014 suites from 1-4 stars.

Total employment in the tourism sector amounted to 16,000 people, of these, workers with intermediate level and above accounted for 43%. Accordingly the average growth of the tourism sector in Thanh Hoa 22.6% / year.
Pham Duy Phuong, Director of the Department of Culture, Sports and Tourism said the tourism objectives of Thanh Hoa in 2015 attracted 5-5.5 million visitors from home and abroad and the total income from tourism estimated at 158.6 million.

Need to maximise exploitation the potential and advantages

The success of Thanh Hoa tourism in recent years is remarkable. But in fact, the development of Thanh Hoa tourism is still not commensurate with the potential and advantages. This shows that, compared with the international hotel market of the country, the contribution of tourism Thanh Hoa was very modest; Thanh Hoa tourism development has yet to focus on the quality and efficiency of business travel is low.

In addition to traditional tourism products are focused on exploiting the sea resort and other tourist products is still underdeveloped. Marine tourism development to the beach from Sam Son has begun to expand into other beaches in the province of Hai Hoa, Quang Vinh, Hai Tien …

Also from that it creates highly seasonal. While attracting tourists, especially international visitors about the destination Pu Luong, Ben En, Xuan Lien, the Ho dynasty Citadel … yet to be fully exploited.

From there shows tasks set for both immediate and long-term tourism Thanh Hoa is to diversify tourism products targeted towards diversifying tourist market to tap the potential maximum strengths and especially to overcome the seasonality of tourism activities.

Along with the tourism industry to rapidly improve the quality of tourism operations Traditional sea to improve the “image” of Thanh Hoa tourism; focused on exploiting the major tourist attractions associated with Nghi Son Economic Zone and the World Heritage City of Lakes. Simultaneously boosting links with provinces like Ninh Binh, Hue, Quang South, Ho Chi Minh City … to connect online, attracting tourists.